In an increasingly globalized marketplace, business owners are discovering the advantages of offshoring as a strategy to optimize operations and drive growth. By leveraging talent from around the world, businesses can not only save costs but also tap into diverse skills and creativity. One notable example of successful offshoring is Canva, a graphic design platform that has scaled its operations remarkably through strategic outsourcing.
The Canva Success Story
Canva’s journey illustrates the potential of offshoring for small businesses. Founded in Sydney, the graphic design platform made a pivotal decision in 2014 to offshore its graphic design, customer support, and back-office operations to the Philippines. Initially starting with just six employees in Manila, Canva aimed to build a creative team that could contribute to its mission while benefiting from the local culture’s emphasis on collaboration and creativity.
A Family Atmosphere Fostering Creativity
According to Melanie Perkins, CEO of Canva, the decision to offshore to the Philippines was influenced by the country’s family-oriented atmosphere, which they believed would inspire creativity among their teams. This insight highlights the importance of cultural fit when choosing an offshoring destination. For small business owners, understanding how local values can impact work dynamics is crucial for fostering innovation and productivity within offshore teams.
Rapid Growth Through Strategic Outsourcing
By 2018, Canva’s offshore team in the Philippines had grown to around 250 members. This remarkable expansion demonstrates the scalability of offshoring as a business strategy. As small businesses consider similar paths, the key takeaway is that investing in offshore staffing can lead to significant growth opportunities. By gradually scaling the team, businesses can adapt to demand while maintaining control over quality and output.
Contributing to Business Valuation
The impact of Canva’s offshoring strategy is evident in its current valuation of $40 billion. The ability to access skilled labor and optimize operational costs has played a significant role in driving this impressive financial success. For small business owners, this serves as a powerful reminder that offshoring can be a vital component in increasing market competitiveness and overall valuation.
Leadership Insights on Offshoring Success
Melanie Perkins and her fiancé, Cliff Obrecht, attribute a large part of their start-up success to their offshore staffing strategy. Their story emphasizes the importance of effective leadership in navigating the complexities of offshoring. For small business owners, investing in training, communication, and team cohesion is essential to ensure that offshore teams are integrated into the company’s culture and objectives.
A Strategic Approach to Offshoring
For business owners looking to enhance their operations and fuel growth, offshoring offers a strategic avenue worth exploring. Canva’s success illustrates how embracing offshore talent can lead to innovation, increased productivity, and financial success. By carefully selecting offshore locations and cultivating a supportive work environment, small businesses can leverage the benefits of global talent, paving the way for a more prosperous future.
